Content guidelines

All email templates are responsive, use Helvetica font and have similar rules of layout/design between them. Specific elements are shown below. Be aware that the header (QH logo) and the footer (social and meta data) cannot be changed. The background color is #f6f6f6 (light grey) and is not recommended to be changed.

Title (H1)

The content should be short and concise, no more than seven words. Use sentence case (exception for two words with no exclamation point), and use end punctuation for full sentences.

Font size: 28px, Bold, Centered, Padding bottom and top: 15px

Subtitle (H2)

Similar to the title, the content should be short and concise, no more than 14 words. This content should be no more than one sentence.

Font size: 24px, Bold, Centered, Padding bottom and top: 15px

Section title (H3)

The content should be short and concise, no more than seven words. Very tight content.

Font size: 20px, Bold, Centered, Padding bottom: 15px

Content (p)

The content should be short and concise, no more than 4 sentences. Keep content to no more than one paragraph per section.

Font size: 15px, Left aligned or centered, Padding bottom: 15px

Buttons (CTA)

The label can not be more than three words and should be descriptive of the action. (ex: Explore Solutions)

Font size: 15px, Bold, Centered

Icon

Icon should be chosen from the approved library of QH icons. Icon library coming in the future.

Hero Image

Images need to be at least 600 px wide. Digital Marketing team to create the image with the icon over it. Creative just needs to provide the photo. The image should not contain text.